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4 key learnings on the updated ICMA Benchmarks for customer satisfaction

ICMA Group is the leading specialist in customer and employee satisfaction measurement, mystery shopping and employer branding. Benchmarks are the cornerstone of ICMA Group's methodology, helping clients to put their results in perspective and draw up the real improvement priority list. Using the ICMA benchmark database's most recent update, a "meta-analysis" of the available information was done and 4 key learnings were distinguished. ICMA Group happily shares these learnings with you.

ICMA Group will soon launch its PSR Index (PsychoSocial Risks measurement at work). This new service will provide a cost-efficient, quantitative measurement of employees' perceptions on key dimensions from the new Belgian legislation on psychosocial risks at work and its potential consequences.

Since 2002, ICMA Group performs an annual research to measure the satisfaction of Belgian insurance brokers about the insurance companies they regularly work with. The latest results were published in the magazine De Verzekeringswereld / Le Monde de l'Assurance.

Employer Branding

A strong employer brand increases an organization’s ability to differentiate itself, to attract, retain and engage people, and supports the organization’s ability to deliver higher levels of customer satisfaction.

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OUR MISSION

ICMA Group helps its clients to understand the perception of their customers and employees, the impact this has on their business and what they need to do about it to achieve better results in the future.